The spring edition of traditional, semi-annual Arena Centar fashion show Style Games has just been produced in 4 Croatian cities within the centre's primary catchment zone. Opatija, Samobor, Varaždin and Zagreb hosted a genuine catwalk: 20 professional models dressed in spring tenants' collection showing the latest fashion trends on their streets.
Arena Centar, leading shopping and entertainment destination on the home market, received another confirmation of its' business success and brand value. In March this year, Arena Centar was awarded with Superbrands status by an award jury made of 34 experts according to the criteria of reliability, quality, difference and emotional effect.
Arena Centar, proud owner of Green Mark sign is the 1st shopping centre in Croatia awarded with Green Certificate. Up till now, the centre has been a home to many green actions and workshops and a host of the 1st Croatian Fair of green technologies and green lifestyle.
Redesigned Massimo Dutti store and luxury sports footwear store Shoetique opened in March in Arena Centar.
Russian Fashion IIllustrator, Natasha Shaloshvilli, together with Imago marketing agency, signs new interesting campaign for Arena Centar Zagreb.
In the beginning of February, leading Croatian shopping centre Arena Centar started collaboration with the marketing agency Imago in the field of the integrated marketing communications. New concept of the visual communication will be presented to public with the launch of the new campaign in February and March this year.